Like you, we are frustrated by the negative national narrative of our City and instead of complaining about it, a group of leaders have come together to do something about it.

San Francisco has a deep history of inclusion, innovation, tragedy and resilience and we always come back.“It All Starts Here” is a civic pride campaign launched by a collection of committed business leaders to engage, activate and inspire San Franciscans to articulate their love of our City and send a message to the country that we refuse to be defined by our challenges.

Join us at our celebratory launch on Saturday, October 21st at 11am at the East Cut at 200 Folsom Street as we have partnered with Paint the Void with a talented roster of local, diverse artists to lead and host 11 Community Arts Activation projects from every Supervisorial district throughout the City to articulate through art what we want HERE in our diverse communities. There will be music, food, culture, children’s and family activities to celebrate our diversity, our history and our pride for our beloved City.

You can pick up free IASH window signs, stickers, and pins at any of the organizations and small businesses listed below. While you’re there, take a moment to explore all they have to offer and show them some love! Thank you for being a part of the movement to reclaim SF’s story and showcase our collective civic pride.


View this profile on Instagram


It All Starts Here (@itallstartsheresf) • Instagram photos and videos

Paint the Void at East Cut Crossing will be a fun day of community mural painting with local SF artists. Each artist will sketch a mural outline in their style, and volunteers will follow the easy paint-by-numbers format to bring the mural to life. Learn more about the artists by visiting their profiles.